“Life is enchanting, you just have to see it through the right glasses.” These words by the French poet and writer Alexandre Dumas the Younger (1824 – 1895) could serve just perfectly as the company motto for the eyewear manufacturer Lunor. The family business handcrafts true eye-catchers: glasses with a unique retro look, but made of the most modern materials. In addition, the Swabians attach great importance to sustainable entrepreneurial action.
The name Lunor is derived from the French “Lunette d’Or”, golden glasses. One such was Lunor’s very first model over 30 years ago – and lives on today as the Lunor G1. The frame of the glasses offered for men and women is made of exactly 20.394 grams of pure 18-karat gold and is characterized by its balanced panto shape, which traces the course of the eye sockets.
With the M14 series, Lunor also offers various reinterpretations of the “Aviator” – perhaps the most famous glasses in the world. Developed as early as the 1930s as a sunscreen for pilots, it helped superstar Tom Cruise to world fame in the 1986 blockbuster “Top Gun” at the latest. Precision handcrafted Lunor Aviator models give the retro design a modern twist, while the lightweight metal and movable nose pads make them comfortable to wear.
Probably the most famous Lunor model, however, is the Classic Round. Apple founder Steve Jobs swore by this rimless evergreen. He wore it for more than 14 years and, among other things, had himself photographed with it for the cover of his biography – which in turn gave Lunor a significant boost in Classic Round sales.
Sustainable production with high-tech materials
The family-owned company from the northern Black Forest feels deeply rooted in its homeland – and wants to preserve its beauty “The proximity to nature grounds and inspires us,” it says on the lunor.com homepage. “Resource-conserving and sustainable management is part of our self-image.”
Michael Fux, designer and board member of Lunor AG, specifies: “Our main building is almost self-sufficient and we rely on sustainable production in Germany.” The “handmade in Germany” label, for example, distinguishes all Lunor frames. Only in the production of its titanium models does the eyewear manufacturer from southern Germany rely on Japanese expertise. Thanks to a wide range of efforts and initiatives around sustainable solutions and fair production conditions, since 2018 Lunor has been able to call itself the first company in the industry to be 100 percent climate neutral.
The topic of sustainability also plays a central role in the products: the good is preserved. Although Lunor manufactures its current eyewear models from the latest materials and using innovative production techniques, they are still handcrafted and their appearance is based on the classics of bygone days. “Good style is not a question of time,” says Michael Fux with conviction – and he draws inspiration for his work from historical eyewear models. Where does this fascination for the classic frames come from? Well, Lunor was founded in 1991 by Stuttgart-based master optician Gernot Lindner, who owns one of the world’s largest collections of antique eyeglasses. The oldest copies date back to the 16th century. In 2005, Lindner sold his company. However, the current managers around CEO Fux remained consistently true to the original company philosophy, even at the new location in Bad Liebenzell.
… feels committed to the two principles of handwork and “made in Germany” since its foundation. The next logical step in the development of the company was the establishment of LUMAG, the Lunor Manufacture Company, at the beginning of 2020. In Kämpfelbach, about 30 kilometers north of Bad Liebenzell, the Classic Round model, the “Steve Jobs glasses”, are manufactured at self-developed workstations with the utmost care, a lot of time and, of course, pure handwork. Manufacture manager Simon Dietzfelbinger emphasizes: “It is meaningful for us to contribute to sustainable products from Germany. Fairly produced and made with so much craftsmanship that they last for many years.”